Introduction: The rise of AI automation is reshaping industries, and sales is no exception. As AI takes over routine processes, what becomes of the salesperson? Will domain expertise trump traditional sales skills? Let’s delve into this evolving landscape.

1. AI Automation: Changing the Sales Game:

• Automating the Mundane: From lead generation to follow-ups, AI is automating many of the standard sales processes. The result? A shift in what’s valued in a salesperson.
• The New Sales Landscape: With AI handling routine tasks, salespeople can focus on deeper, more meaningful interactions. But what does this mean for their skill set?

2. The Rise of the Domain Expert:

• Understanding the Customer: In a world where information is at our fingertips, customers seek genuine understanding. For instance, when a vet considers veterinary software, they’re not just buying a product; they’re investing in a solution tailored to their unique challenges.
• The Oracle Salesperson vs. The Vet Expert: Picture this: A vet is approached by two salespeople. One, a seasoned sales professional from Oracle with a tech startup background. The other, a customer-focused expert who’s walked a mile in a vet’s shoes. Who would the vet trust more? The answer leans towards the one who understands their world inside out.

3. Real-World Implications: Vertical Software Sales:

• The Trust Factor: Selling vertical software, like veterinary software, isn’t just about listing features. It’s about understanding the day-to-day life of a vet, their challenges, and their aspirations. A domain expert, with firsthand experience, can bridge this trust gap effectively.
• Beyond the Sale: Post-sale support and continuous engagement are crucial. Here, too, domain experts shine. They can offer insights, tips, and guidance that resonate with the customer’s real-world experiences.

4. The Balance of Skills in the Future:

• The Role of Traditional Sales Skills: While domain expertise is becoming increasingly crucial, traditional sales skills aren’t obsolete. Persuasion, negotiation, and relationship-building remain vital.
• Harmonising Expertise and Salesmanship: The ideal salesperson of the future? Someone who combines domain expertise with stellar sales skills. They’ll not only understand the customer’s world but also effectively communicate value.

Conclusion: AI is undeniably transforming the sales landscape. As automation takes over standard processes, the spotlight shifts to domain expertise. In the future, the most successful salespeople might just be those who combine deep industry knowledge with traditional sales acumen. For businesses, it’s time to rethink sales strategies, placing a premium on genuine understanding and trust.