How to create an effective interlinking strategy?

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In the online world of digital marketing, Search Engine Optimization stands as the influential technique for online success. Among many things that contribute to SEO, user-friendly interlinking proves to be the most important tool.

In this article, we’ll explore the importance and details of internal links, internal linking SEO, content links, various types of links, blog linking, and internal anchor keyword links to amplify your website’s SEO, and address the crucial question – how many internal links per page SEO to be used?

Understanding Internal Links and Their Difference from External Links

In simple terms,  internal links connect pages within the same website such as blog linking, thus helping navigation and promoting the website as the whole user experience.

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While external links direct users to pages of different websites and establish connections with external sources. 

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Both these types of links are important for SEO, impacting site structure, user engagement to generate traffic, and search engine rankings.

Why Internal Links Are Important for SEO

Internal links connect different pages of your website and create a web structure easy for the users and search engines to understand.

When used strategically, they enhance the user experience by providing ideal navigation through pages on the same website and improve/help the your content marketing efforts.

 It also contributes to internal linking SEO by guiding search engine bots through your site.

When connected well, Internal links facilitate logical flow and help users to navigate and explore, thus engaging and improving the usability of the website.

Three reasons for Internal link SEO include

1. Improved Crawling and Indexing:  

When you smartly deploy internal links, you essentially hint to Google that there’s a connection between page A and page B. This is crucial for Google to grasp the context surrounding your pages and the way they interlink.

A robust framework of internal links not only aids search engines in finding (crawling) and cataloging (indexing) your site’s pages in their database but also underscores the contextual ties between various pages.

Google, in its exploration guide, articulates: “Google recognizes some pages because it has previously visited them. Meanwhile, new pages come into view when Google tracks a link from an already known page to a new one.”

Here’s a visual representation of how this works:

how google discovers pages

Moreover, internal links serve to underline the contextual linkages between two pages.

2. Better User Experience:

Beyond their SEO benefits, internal links significantly enhance user experience (UX). An intelligent interlinking setup should incorporate a practical drop-down menu and navigation bar, directing users to content that matches their search intent with precision.

By assigning distinct and informative labels to each link, you encourage users to explore your website further, which, in turn, offers substantial SEO advantages. This strategy not only boosts the time users spend on your site and the length of their sessions but also increases the chances of them fulfilling a targeted action or conversion.

Picture this: you discover an impressive webpage via a referral, but when you attempt to revisit it a day later, you’re unable to locate it due to the lack of optimized anchor text in the URL or deep linking for proper indexing. This scenario can lead to considerable user frustration, especially when direct traffic methods fall short in retrieving the page.

Tactfully placed internal links help in navigation, reducing bounce rates, and long user engagement, which positively influences SEO.

3. Keyword Relevance and Authority:

Internal linking helps spread authority (or PageRank) to various pages on your website. PageRank is an algorithm used by Google to determine how important a webpage is in search rankings.

If page A receives a lot of external links, it means page A has a high level of authority through PageRank. This authority can be shared with page C and other linked pages via internal links.

Identifying these key pages allows you to utilize the authority your site receives to better your rankings.

See below illustration to get more clarity on the same;

how page rank works

Internal links are attached with keywords, signalling search engines to give the relevance of specific pages, playing a vital role in improving keyword rankings and harmony with your content.

Let’s explore different types of Internal Links

Navigational Links:

Navigational links are very important internal links because they are always present on your main menu. They help create the main structure for navigating your site.

You’ll often find these links on the top menu or sidebar, including sections for product categories, services, or main topics of content.

Here is a sample of how they are used:

top bar navigation on figma website

They are typically added across the whole website and have the main goal of making it easy for users to find what they are looking for.

Footer Links: 

Footer links are placed at the bottom of a webpage, which contains important pages and information. They provide a shortcut and easy accessibility to essential content.

Footer links belong to the category of navigation links, distinctively positioned at the bottom of every page on your website, unlike their top-placed counterparts:

The purpose of these links is to direct users to additional pages on your site that they might find interesting or useful.

tinypng footer link snapshot

Typically, footer links include sections like “contact us,” “about us,” “FAQ,” and other informational pages.

Sidebar Links:

Sidebar links are placed on the side of a webpage and are used for highlighting specific content. They contribute to user engagement and help organize information effectively.

sidebar snapshot

Contextual Links:

Contextual links are placed within the content and are well connected with other pages. They provide additional information and offer a seamless user experience. 

figma contectual link example

Things to remember while creating a user-friendly Interlinking Strategy

1. Content Links and User Engagement

Content links connect users from one piece of information to another. Placing these links helps search engines understand the contextual relevance of different pages.

2. Use the right types of Link

Each link has significant relevance in the content and SEO. As discussed above, navigation links, sidebar links, footer links, and Contextual links have one major goal to provide a better user experience and engage the reader.

3. Internal Anchor Keyword Links

Internal anchor keyword links when used strategically improve keyword rankings and help SEO to move ahead in the search bar. These keywords are to be placed thematically for better significance.

4. How many Internal Links Per Page SEO?

As there is no fixed number of links to be used, overloading the page with internal links can negatively impact the user experience and decline the engagement of the viewers. These links should be relevant and contribute to the topic of the article.

5. Regular Audits

With the advancement of the world and technology, the topics should be reviewed and updated and so the internal links to ensure the relevance and thorough experience of the user.

6. No follow links

This tag is used when the information is not to be passed to search engines for SEO value This link will not give authority from the linking page to the linked page and is used to prevent the transfer of links which makes the link unsevere for search engine optimization.

7. Call to action links

This link is used to make users frequent visitors to the page or website by asking them to sign up for a newsletter, offer, or make a purchase. This link tries to gather information from the user to give them a better experience for the future.

8. Hyperlink Page position

These links are placed near the relevant keywords to increase their visibility and try to engage users on the website.

In Conclusion,

To create a user-friendly interlinking,  which can improve SEO, there are important things to be done ranging from using the right keywords to placing the links for visibility. These things will not only provide support to other strategies used for SEO but also help search engines understand the structure of your content as well as the website along with giving a better user experience.

Thus these are some of the best ways you can achieve the desired result that can elevate your SEO game and increase your online presence.

Johnny Meagher

Founder – Proco

Johnny is the founder of Proco, a marketing software company that specialises in providing innovative digital solutions for businesses. His expertise lies at the intersection of technology and marketing, and he has been instrumental in developing Proco’s range of efficient and user-friendly marketing tools. Under Johnny’s guidance, Proco focuses on delivering practical and effective software solutions that address the evolving needs of digital marketing. His approach is grounded in a factual understanding of the industry, ensuring that Proco’s offerings are both relevant and reliable for businesses navigating the digital landscape.

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